The organisers of the 2012 Exergy Tour - due to take place in Idaho, USA from the 24th to the 28th of May - have managed to put together a women's prize fund of $100,000. It's believed to be the largest pot in the history of women's professional cycling - note that the prize fund for the women's race at Gent-Wevelgem was €1000 ($1,314.20) in total.
“One of the primary reasons we founded the Exergy Tour is to help gain notoriety and exposure for the advancement of women’s professional cycling and to encourage media, corporate sponsors, governing bodies, spectators and fans to recognize the value of women’s competitive athletics,” said James Carkulis, CEO of Exergy Development Group, the race's main sponsor. “Offering a significant payout for this race elevates the excitement to a level equal in stature to men’s pro cycling. Our hope is for the Exergy Tour to bring opportunities for both marketing and the media to open up more possibilities for women’s cycling in the USA and abroad.” (More from PRWeb)
It's good to see a sponsor put their money where their mouth is in supporting women's cycling!