Peanut Butter & Co. - a firm with long-standing connections to cycling - has announced that it is to be the new main sponsor of Philadelphia's Human Zoom, consisting of twenty women and seven men, which will now be renamed the Peanut Butter & Co. Human Zoom Cycling Team.
Peanut Butter & Co. was sponsor of Team TWENTY12 for two seasons up until the end of 2011. "We're equally excited to be working with a regional team. In some ways, these athletes have to work even harder than the pros, since most of them are balancing careers, school, and families while pursuing their passion for sport and competition," says CEO Lee Zalben.
The company celebrated the announcement by donating twenty cases of peanut butter to a charity that provides food to the poor and homeless.