Women's cycling has been riding a wave ever since the women's road race unexpectedly became one of the most-watched events at the London Olympics - so much so that, after years of calls from riders and fans alike, the UCI today approved a proposal to award equal prizes at almost all men's and women's World Championships.
With races vanishing for lack of sponsorship while the sport's governing body does little to save them, the UCI has repeatedly been accused of not caring a hoot about women's cycling. That may or may not be true; either way, the new equal prizes prove that, when women's races are given the coverage they need, the sport gains strength and moves a little closer to getting the respect and being taken as seriously as it deserves.
The new rules will be in place for the start of 2013, meaning that riders at February's World Cyclo Cross Championships will be first to benefit. They do not apply to the Team Time Trial World Championships where prizes are funded differently.